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Spectrum of Distinctiveness (SOD)

Branding (or rebranding) can be an anxiety filled process or a streamlined professional success. The difference between misery and success is best practices--starting with selection. The process of selecting a "good" trademark often confuses a lot of entrepreneurs....

Managing the Fallout of Embezzlement

Discovering that a trusted employee was stealing from your company, engaging in fraud or misusing finances is often devastating for employers. On top of learning that someone you trusted hurt your company and your employees, you may be reeling from considerable...

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